Cookie policy
Last updated: 20 March 2026
This policy explains how Elemra AI ("we", "us") uses cookies and similar technologies on this website. It should be read together with our Privacy policy.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They are widely used to make sites work, remember preferences, and understand how people use a site. We also use technologies that behave like cookies (for example local storage for your consent choice).
How we use cookies
We group cookies into the following categories:
- Essential — needed for the site to function and to remember your cookie preferences. These are used based on our legitimate interest in running a secure, usable website (and where applicable, UK PECR rules for strictly necessary cookies).
- Analytics — used only if you opt in. They help us understand aggregate usage (for example which pages are viewed) via Google Analytics 4, loaded through Google Tag Manager.
Your choices
On your first visit, you can accept all optional cookies, reject non-essential cookies, or open "Manage" to choose analytics only. You can change your mind at any time using "Cookie settings" in the website footer. You can also clear or block cookies in your browser; if you block essential cookies, parts of the site may not work correctly.
Cookies and storage we use
Exact names and lifetimes may vary slightly as Google updates its products. The table below reflects the main tools in use when analytics is enabled.
| Name / tool | Purpose | Provider | Duration |
|---|---|---|---|
elemra-cookie-consent (local storage) | Stores your cookie choices and policy version. | Elemra (first party) | Until you clear site data or we bump the policy version |
| Google Tag Manager container | Loads and coordinates tags (for example GA4) according to your consent. Container ID: Configure NEXT_PUBLIC_GTM_ID for your container ID | Google Ireland Limited / Google LLC | Persistent cookies as set by GTM / configured tags |
| Google Analytics 4 | Optional analytics: page views, engagement, device and coarse location, if you consent. | Google Ireland Limited / Google LLC | See Google's documentation for current cookie lifetimes |
Updates
We may update this policy when we change how we use cookies or add new tools. When we do, we will adjust the "Last updated" date and may prompt you to review your preferences if the change is material.
Contact
Questions about cookies: hello@elemra.com