Business professional in sales environment

Sales Pipeline Automation

Your sales team's time costs £60-100k per head. Yet they spend 65% of it on admin—list building, data entry, chasing follow-ups. The goal isn't 'automating boring tasks'. It's **creating 3x more qualified conversations per rep** without tripling headcount. Let machines do the hunting. Let humans do the closing.

We build outbound and inbound pipelines that turn prospects into meetings

From identifying in-market accounts to booking qualified meetings, we connect your sales tools so prospects flow automatically and your team focuses on conversations, not admin.

1

Target The Right Accounts

Use intent data and firmographics to identify companies actually in-market, not just matching your ICP on paper. Focus effort where it matters.

2

Enrich & Verify at Scale

Automated lead enrichment, email verification, and contact discovery. Clean, accurate data before it enters your CRM—no more bounced emails or outdated contacts.

3

Personalise Outreach Intelligently

AI-powered personalisation that references real signals—hiring, funding, tech stack changes—not generic templates. Messages that get responses.

4

Automate Follow-Up Sequences

Multi-touch campaigns that adapt based on engagement. Never let a warm lead go cold because someone forgot to follow up.

5

Route & Book Meetings

Qualified leads automatically routed to the right rep with calendar links embedded. From interest to booked meeting in minutes, not days.

Your SDRs are doing work machines should do

The Real Cost of Manual Prospecting

Your SDRs spend Monday mornings building lists from LinkedIn and outdated databases. Half the emails bounce. "Personalisation" means changing the company name in a template. Follow-ups get forgotten in spreadsheets.

What This Actually Looks Like

Your SDRs spend Monday mornings building lists from LinkedIn and outdated databases. Half the emails bounce. "Personalisation" means changing the company name in a template. Follow-ups get forgotten in spreadsheets. A qualified lead expresses interest on Friday afternoon—by Monday when someone follows up, they've already taken a call with your competitor. Your best salespeople spend their mornings doing data entry instead of selling.

Key Issues:

Prospecting takes longer than actual selling

Poor data quality kills conversion rates

Hot leads go cold waiting for follow-up

Let machines do the hunting. Let humans do the closing.

Pipelines That Fill Themselves

We build systems that identify in-market accounts, enrich and verify contacts automatically, personalise outreach at scale, and route qualified leads to the right rep—all without manual intervention. Your SDRs wake up to warm conversations, not cold databases.

Pipelines That Fill Themselves

We build systems that identify in-market accounts, enrich and verify contacts automatically, personalise outreach at scale, and route qualified leads to the right rep—all without manual intervention. Your SDRs wake up to warm conversations, not cold databases. Sales time goes to selling, not admin. The result: 3x more qualified meetings per rep, 40% higher response rates, and zero time wasted on data entry.

Implementation:

1

Define Your Ideal Customer Profile

We map your best customers to identify the signals that predict buying intent—company size, tech stack, funding events, hiring patterns. Not just demographics, but behavioural indicators.

2

Build Your Prospecting Engine

Connect intent data providers, enrichment tools, and verification services. Automatically identify and qualify accounts that match your ICP. Fresh, verified contacts delivered daily.

3

Create Intelligent Sequences

Multi-channel campaigns (email, LinkedIn, phone) that personalise based on real signals and adapt based on engagement. If they open but don't reply, the sequence adjusts. If they click, priority escalates.

4

Route & Qualify Automatically

Lead scoring based on engagement and fit. Automatic routing to the right rep based on territory, expertise, or availability. Self-service meeting booking. From first touch to booked meeting without manual handoffs.

5

Monitor & Optimise

Track what's working, what's not, and where prospects drop off. A/B test messaging, timing, and channels. Continuous improvement without constant manual tweaking.

Tools we connect and orchestrate

Apollo.io
Apollo.io
Instantly
Instantly
HubSpot
HubSpot
Salesforce
Salesforce
LinkedIn Sales Navigator
LinkedIn Sales Navigator

From first touch to closed deal

The Full Pipeline Journey

Most teams start with one workflow—outbound or inbound. We map your entire sales process, identify the highest-impact automation opportunities, and build systems that compound over time.

Ready to fill your pipeline?

Most teams start with one workflow—outbound or inbound. Let's map your sales process and show you where automation creates the biggest impact.

Free 30-minute consultation—no pitch, just a practical breakdown of where automation fits your process