Thrive Fulfilment • E-commerce
Thrive Fulfilment: Achieved 8% Conversion on £100k+ Contracts
We built an automated lead enrichment and meeting booking pipeline that integrated Apollo.io, LinkedIn Sales Navigator, Calendly, and custom enrichment tools, to find, email, and book meetings with sales-ready prospects ready for Thrive's SDR team.
About Thrive Fulfilment
E-commerce
Award-winning 3PL fulfilment provider to E-commerce brands.
Visit Thrive FulfilmentPROBLEM: Manual lead generation bottleneck for high-value B2B sales
The sales team spent hours researching each prospect—understanding their business, finding decision makers, crafting personalised outreach. It didn't scale. For £100k+ contracts, generic cold emails don't work. You need real research. The manual approach kept the team stuck on research instead of closing deals.
Automated AI-Powered Lead Generation and Meeting Booking Pipeline
We built a custom AI-powered sales system that identifies prospects within Thrive's ICP, conducts deep research, finds decision makers, generates personalised outreach, and books sales-ready prospects for meetings with Thrive's SRD team. The system handles follow up queries from leads, and automates an email sequence until meetings are booked. Automated handover notes are ready for Thrive's team ready to pick-up where our AI workflow left off. A custom interface gives the team control over targeting and campaign performance and the system runs on autopilot while the team stays in control.
Apps & Integrations
Impact
Our automated lead-enrichment and conversion pipeline delivered an industry-leading booking rate of 8%. Of the meetings booked, Thrive's sales teams converted 34% of those leads into paying clients. With each client worth an average of £100,000+, this was a significant ROI.
Meetings Booked
We delivered >1% --> 8% Conversion on Meetings Booked
Conversion Rate
Of the meetings booked, Thrive had a 36% Conversion Rate
Quarterly ROI
Clients paid an average of £100,000 for Thrive's fulfilment services